Drive revenue

Subscription commerce: Models, benefits, and strategies

Jessie Walker Senior Business Strategy Consultant

Drive revenue

How to sell to the six types of shopper 

Lisa Maccagno Global Content Marketing Manager

Drive conversion

10 ways to improve e-commerce conversion rates

Simon Byrne Head of Digital Marketing + current Chairperson of our B:You LGBTQ+ ERG

Actionable insights

How to increase your add-to-cart rate

Ben Abiola Global Web Technologies Manager

Actionable insights

Recession marketing: 7 strategies to win and keep customers

Kerry Bridge Director - Global Web and Content Marketing

Actionable insights

E-commerce shopping: A quick guide for brands

Marissa Jones Senior Vice President, Product

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Collect content

Shopping cart abandonment: Why and how to prevent it

Simon Byrne Head of Digital Marketing + current Chairperson of our B:You LGBTQ+ ERG

Actionable insights

Marketing to Gen Z: What the new consumers want

Andrew Brzezicki Global Content Marketing Manager

Collect content

The 6 stages of the consumer buying process

Andrew Brzezicki Global Content Marketing Manager

Drive conversion

How to increase conversion on your product detail page

Simon Byrne Head of Digital Marketing + current Chairperson of our B:You LGBTQ+ ERG

Build loyalty

Brand loyalty examples: 3 brands that have the most loyal customers

Laura Staples-Otis Director of Product Marketing for Content Acquisition