June 15, 2021
Now you can syndicate your visual user-generated content to the places you sell – your site, social feeds, and retail channels.
The market is shifting. E-commerce is in the middle of a staggering growth curve, with the market predicted to expand by as much as $1 trillion by 2025. There’s a number of factors driving that change, from a shift in brand loyalty to rapidly changing consumer behavior, like accelerated social commerce.
Source: Digital Commerce 360 Communicate
We recognize that social commerce is accelerating and that e-commerce represents a huge growth opportunity, but many people are left wondering just how best to maximize that opportunity. At Bazaarvoice, we’re always committed to investing in the right solutions that our customers need now, and in the future. This is what led us to our most exciting update of the year – the Visual Syndication Network.
Our recent acquisitions of Curalate, the leading social commerce platform, and Influenster, the leading product review community, have enabled us to create a full-funnel user-generated content (UGC) suite. This enables you to collect valuable UGC at scale for product launches and sales, while ensuring the right levels of authenticity to build loyalty for your brand.
The Bazaarvoice platform also allows you to share content at the right stage of the buyer journey, in the right locations online, and in search and social. More importantly though, it enables you to tap into the growth opportunity that social commerce represents.
That’s why we’re extremely excited to announce the Visual Syndication Network! With Bazaarvoice, you can now collect visual UGC for your products on social media, and distribute it to our Visual Syndication Network for display on retailer sites.
What is the Visual Syndication Network?
Shoppers are engaged with—and inspired by—your brand, whether they’re on social channels, your site, or on the checkout page. We want to help you give your shoppers a delightful experience, no matter where they are.
As a retailer, you’ll have a steady stream of fresh, inspirational content at your fingertips. Customers will love their shopping experience and reward you with buying more, and more often. It’s a win, win, and win.
As a brand, you’ll have more UGC in more places, which means increased sales. Because not only do 75% of shoppers prefer seeing customer UGC over professional imagery, but in our own research—looking at the effect of brands adding visual content to their websites—we saw the following results:
Those numbers speak for themselves. But imagine what those values would be if you weren’t restricted to populating only your website with authentic imagery. What if you could pack high-quality imagery onto every page and platform you sell your products on?
With the Visual Syndication Network, now you can.
