February 14, 2025
At Bazaarvoice, we generally prefer to focus our time and energy on helping our clients succeed, rather than engaging in public debates with so-called competitors. However, the latest round of claims from PowerReviews are so off base we are compelled to respond and set the record straight. Just as consumers deserve to be served authentic content when making product purchase decisions, clients deserve transparency and facts when making decisions about their business.
Unlike PowerReviews, Bazaarvoice offers full-funnel solutions
PowerReviews and Bazaarvoice simply aren’t in the same category—comparing PowerReviews to Bazaarvoice is like comparing a one-man band to a full orchestra. While both involve instruments, an orchestra creates something far richer, more integrated and comprehensive, and ultimately more powerful. PowerReviews is a vendor that provides ratings and reviews, while Bazaarvoice is the backbone of the entire user-generated content ecosystem. We don’t just collect reviews–we power the full spectrum of authentic content, from ratings and reviews, sentiment, visual, video, and social, sourced from creators, influencers, shoppers, and consumers.
Our scale and ability are unmatched and incomparable to PowerReviews or anyone else. We partner with 11,000+ brands and 21 million creators to display 15 billion pieces of content, engaging 2.3 billion shoppers across 2.6 billion products with automatic syndication to 2,300 retailers as well as to the highest-trafficked search, media, and social platforms, such as Google. That translates to more conversions, more revenue, more reach, and more market share for our clients. We’re not just bigger–we’re fundamentally different.
Debunking the claim of superior site performance
“Passionate Pursuit of Performance” is one of Bazaarvoice’s core values. So when someone accuses us of inferior performance, we take it personally. In their latest attack blog, PowerReviews is back with misleading claims about Bazaarvoice’s site speed. In it they point to a single measurement (LCP impact), ignoring the bigger picture of overall site performance. Even worse, they initially misstated the measurement and had to quietly correct it after we pointed out their error. Their speed testing results still raise red flags. The methodology is unclear but it doesn’t appear to include important elements that are and widely accepted in the industry, raising questions about the reliability of the results and the independence of the testing entity they rely upon. By contrast, Bazaarvoice used the nonprofit testing site webpagetest.org, the gold standard among industry professionals, to perform Core Web Vitals (CWV) testing for LCP impact on a mutual customer site and found Bazaarvoice’s Hosted Display scored the same (on desktop) or faster (on Mobile 4G) than PowerReviews. Consistent with these findings, a PowerReviews customer recently complained to us about their slow load times.
We know speed matters and Bazaarvoice delivers fast, reliable technology that drives results. Over 2024 Black Friday/Cyber Monday alone, we handled more than 20 billion API requests instantly and without incident. No other provider has the technical expertise or infrastructure to operate at this level, which is why even other content suppliers trust Bazaarvoice to distribute their content.
However, speed is just one part of the equation–true value comes from a comprehensive approach to drive conversion at every step of the shopper journey. PowerReviews’ reliance on LCP impact alone is misleading because it doesn’t factor in everything else that contributes to overall site performance. We wrote a full blog about how we deliver amazing results for clients with speed and more here, and we’d be happy to share more with you live!
Bazaarvoice fuels your content supply chain with best-in-class sampling and beyond
Bazaarvoice delivers best-in-class sampling to our customers, but our solution delivers more than a sample. In addition to our Influenster community of 9 million+ global shoppers with multiple targetable points (up to 1000+ per member), you get AI-powered insights and coaching, automatic social UGC rights, member education, real-time reporting, post-campaign surveys, and the list goes on. Last year we helped nearly 3,000 clients deliver 2.5 million+ samples to create high-quality, authentic content that drives results.
But if you’re thinking only about sampling, you’re thinking too small. At Bazaarvoice we encourage clients to consider their full content supply chain. A robust content supply chain aligns the right people, processes, and technology to collect, curate, and distribute authentic content at scale. We have tools to fuel every stage of this supply chain – from smarter content collection and AI-powered insights to strategic distribution that maximizes impact across channels. Our platform is designed to help you create a continuous flow of authentic, high-performing content that builds trust, drives conversion, and grows with your brand. And our newest offering, Bazaarvoice Vibe™, brings all these capabilities together in an industry-first fully integrated solution.
Bazaarvoice: the true leader in UGC Technology and Analytics
“Innovation over Imitation” is another Bazaarvoice core value and drives our approach to product development. With annual investments of tens of millions of dollars in research and development, we’re constantly pushing boundaries with our products and capabilities–including reporting and analytics. Our full funnel solutions and AI-enabled data analytics, don’t just provide activity reports but go far deeper, analyzing the data and providing actionable insights into shopper experiences–helping brands understand how content influences engagement and drives sales at every step of the shopper journey.
Bazaarvoice offers seamless integration across e-commerce platforms and more
Another Bazaarvoice core value is “Stronger Together,” so when joining forces with third parties helps our clients, we are all in. For this reason, Bazaarvoice provides integrations across a wide range of e-commerce platforms like the ones PowerReviews boasts about, but our partner relationships are broader and deeper than that and include integrations with leading solutions for CRM, customer care and support, marketing automation and personalization, customer experience optimization, brand loyalty and rewards providers and more. Additionally, Bazaarvoice offers APIs as part of our open API approach to support advanced customization, ensuring our clients have the flexibility to meet their needs.
Speaking of integrations, PowerReviews claims they can share your reviews to Amazon. However, instead of true syndication, their own product documentation page describes a limited and cumbersome process requiring customers to provide them with additional data feeds and consumers to manually copy and paste their reviews onto Amazon.
How Bazaarvoice provides industry-leading support
“Customer is Key” is the first Bazaarvoice core value and guiding principle. Which is why we’ve invested heavily in top-tier talent spanning customer success, account management and ongoing technical services and support. Software enables success, but great people (our customers and employees) make it happen– and we’ve got the numbers to back it. According to LinkedIn at the time of publication, Bazaarvoice has 13 times more employees in customer success and support roles than PowerReviews, all focused on helping our clients achieve their goals.
And we know different clients have different support needs so we don’t take a “one-size-fits-all” approach and instead let clients choose which level of support–from self-service all the way to fully dedicated CSM–is right for them. Your success is our mission–you can count on your Bazaarvoice support team members to work alongside you as a true partner, fully invested in the success and outcomes of your business. Learn more about how Bazaarvoice empowers our clients to achieve their goals here.
Authenticity matters most at Bazaarvoice
At Bazaarvoice, authenticity isn’t just a buzzword–it’s the core of everything we do, and we put significant investment dollars where our mouth is to protect our customers and their consumers. We analyze many many millions of new reviews each month, detecting and removing fake or inappropriate reviews within a matter of hours. Our AI-enabled technology, coupled with the expertise of our human moderation team, allows us to identify and take down non-compliant content more reliably, accurately, and faster than our competitors, minimizing the risk of fines from regulatory bodies and preserving the authentic voice of your consumers.
“Transparency and Integrity Build Trust” is another of Bazaarvoice’s core values. If you’re considering PowerReviews, Bazaarvoice, or another provider, we encourage you to ask tough questions—of them and us. We’re here to provide clear, honest answers. And more importantly, we’re here to show you how Bazaarvoice is an ethical partner you can trust.
The bottom line: Choose Bazaarvoice for commercial success
If you want to drive success across the full funnel, from product discovery to purchase, Bazaarvoice offers the most comprehensive platform in the industry.As the numbers above show, Bazaarvoice offers the greatest scale and reach, ensuring our customers’ UGC content is seen and consumed by more shoppers than any other provider. Ready to learn more? Let’s have a conversation. Contact us to schedule a demo, dive deeper into our roadmap, or talk about how Bazaarvoice can support you. We’re excited to partner with you!
