January 30, 2024
We’ve all heard the saying, “work smarter, not harder.” Let’s take that mantra and make it one of our goals for 2024 — and beyond. With that in mind, Bazaarvoice has ten different types of integrations through our partner ecosystem that range from marketing automation to optimization and all have one thing in common, to make your job easier.
Let’s take a look at each and find out which are best suited to your goals.
Chapters:
- Customer care and support integrations
- Marketing automation and personalization integrations
- Customer experience optimization integrations
- Brand loyalty integrations
- Choose the right Bazaarvoice integration for your business
Customer care and support integrations
Your customers have come to expect exceptional experiences at every touchpoint, whether they find you on social, your website, or in ads. Keeping a customer first mindset and learning from the outside in is a powerful tool for brands and retailers that want to increase customer satisfaction and loyalty.
Customers engage through a variety of channels that include social, ratings & reviews, email, chat, call centers and support boards. Keeping and logging all of this information into your CRM system can take loads of time. Enter four integrations that connect your CRM data to your help desk platform.
These integrations allow brands and retailers to integrate their Bazaarvoice Data (Ratings & Reviews and Questions & Answers) into their help desk platform so that customer support agents can more efficiently manage customer interactions through one unified interface.
1. Zendesk
Zendesk’s mission is to simplify the complexity of business and make it much easier for companies and customers to build better connections. Their customer experience software unlocks the power of billions of interactions, enabling businesses to build rich, meaningful relationships with their customers.
The Bazaarvoice Zendesk integration makes responding to customer reviews and questions more streamlined (particularly if you have a high volume of reviews), helping you create better customer experiences, improve workflows, manage brand reputation at scale, and improve overall customer satisfaction.
2. Sprinklr
Sprinklr helps the world’s biggest companies and the most beloved teams make their customers and fans happier. Across 30+ digital channels, their industry-leading AI creates insights for deeper and more real-time customer and fan experiences.
Sprinklr Connector — the integration with Bazaarvoice — allows you to leverage the response management tool you’re already using to answer questions and respond to reviews on your own site. This allows you to drive online sales by turning negative reviews into a positive, identify the high-priority customer questions to answer first, and save time by including this data in your existing Sprinklr reports.
3. Salesforce
Salesforce is a customer relationship management software juggernaut But they also have applications focused on sales, customer service, marketing automation, analytics, and application development making them a perfect fit for Bazaarvoice.
If you’re a Salesforce user, you can now integrate your Bazaarvoice review data into your Salesforce Service Cloud. Not only does this provide a wealth of data to glean insights from, but it also enables CSMs to easily respond and interact with customer reviews left on the client’s website.
After implementing the Bazaarvoice Salesforce Connector, which allows the customer engagement team to respond to consumer questions, reviews, and other inquiries within one tool, the Nestle Canada customer service team saves on average eight minutes coding cases.
“We previously didn’t have the capacity and had to let go of engaging with as many of the reviews as we wanted. It would have taken eight minutes to open a case and transfer all of that content. Now, it’s all automated,” said Kristina Rapljenovic, Website Manager at Nestlé Canada.
4. 1440 Reputation Studio
1440 Reputation Studio is an all-in-one review management platform, designed specifically to work with Salesforce Service Cloud. That means you can generate, monitor, respond to, and analyze reviews from dozens of channels in a single place, giving you an omnichannel approach to your review management.
Now, instead of wasting time logging into multiple sources, simply manage Bazaarvoice reviews directly from the 1440 app in Salesforce. The Bazaarvoice 1440 integration means brands and retailers alike can facilitate effective follow-up action to all customer feedback they receive.
Marketing automation and personalization integrations
In addition to excellent customer service experiences, consumers expect personalized and contextualized touch points throughout their buying journey — regardless of what channel they’re on.
These types of integrations allow Bazaarvoice user-generated content (UGC) data to be pulled into marketing automation platforms to deliver truly personalized, real-time email or SMS messages that captivate your customers, driving higher engagement and conversions.
Smart marketers leverage this data based on recently browsed, abandoned, purchased, recommended, or pre-selected products. By meeting your customers where they want to be met, you’ll encourage more UGC creation and create meaningful connections with customers that enrich the customer’s shopping experience.
5. MovableInk
MovableInk is a marketing automation platform that helps clients send customized emails to their customer base to help drive conversions.
The Bazaarvoice MovableInk integration lets you incorporate real-time UGC into email campaigns (customized per user that opens the email) and provide ratings and reviews, social content, and product sentiment for recently browsed, abandoned, or purchased items to inspire more shopper purchases.
6. Attentive
Attentive is the leading conversational marketing platform, reinventing business to consumer communication. Their SMS-first software platform helps everyone from lean teams to enterprise brands strengthen relationships with their consumers in a new way.
73% of marketers say SMS drives incremental revenue for their business, but SMS is often an overlooked channel. Bazaarvoice partnered with Attentive to solve this by bringing authentic UGC into SMS campaigns, unlocking the power of customer advocacy.
By meeting your customers where they are, you encourage more UGC generation, driving more connections with customers and enriching their shopping experience.
7. Klaviyo
Klaviyo is a unified customer platform that gives online brands direct ownership of their consumer data and interactions, empowering them to turn transactions with customers into long-term relationships — at scale. With Klaviyo, brands can combine customer data with over 220 native integrations to automate personalized email and SMS communications that make customers feel seen.
Klaviyo Marketing Connector allows clients to request reviews through Klaviyo flows, as well as segment users based on UGC data to deliver hyper-personalized campaigns that nurture customer lifetime value.
Customer experience optimization integrations
Shoppers crave experiences. According to our research, 98% of consumers value experience over price. Customer experience optimization is the process of using software tools that leverage customer feedback and data to deliver a frictionless, effective and happy shopping experience across all touchpoints — online and offline.
While optimization integrations overlap with CRM, the clear distinction is the heavy use of analytics tools and AI recommendations with optimization, as retailers evaluate buyer behavior in real time to continually improve experience and outcome.
Our main goal with the Bazaarvoice optimization integrations is to increase sales conversion, customer satisfaction, and brand loyalty.
8. Contentsquare
Contentsquare leads the way in digital experience intelligence. Are you struggling to quantify ROI for your UGC campaigns? By integrating Contentsquare’s digital experience analytics platform with Bazaarvoice, you can better understand the impact that UGC has on your engagement metrics, conversion rates, and online revenue, helping you determine ROI of your campaign(s).
The integration also ptimizes the timing and placement of UGC to perfect your digital experience. For example, natural beauty product retailer The Body Shop increased average order value by 13% and enhanced the customer experience with Bazaarvoice Galleries and Contentsquare to guide product detail page optimizations.
9. Monetate
Monetate, a customer experience optimization platform, partnered with Bazaarvoice to join customer intelligence with content intelligence and drive rapid growth and digital transformation. Bazaarvoice provides UGC and data, Monetate optimizes when and where that content should appear in the shopping journey.
Leading brands and retailers are then able to understand, optimize and personalize their customer experiences at scale to deliver authentic, insights-driven personalized customer journeys. The integration means you can:
- Control the display of inline ratings on product pages
- Control the display of UGC on product pages
- Utilize reviews data in Monetate Product Recommendations
Brand loyalty integrations
Every brand knows a retained customer is more valuable than an acquired one — you’re about 70% more likely to sell to a previous customer than a new one. But with a well-executed loyalty and referral program, brand’s don’t have to choose.
Brand loyalty programs allow brands to engage and reward their most loyal customers resulting in significant increase in lifetime value and retention, as well as acquire new customers through program referrals.
10. Annex Cloud
Annex Cloud transforms customer loyalty experiences for organizations, ultimately making beloved brands. The integration with Bazaarvoice combines best-in-class loyalty management with powerful engagement and communication modules, enabling organizations to improve retention and drive growth on every level.
When you combine Bazaarvoice UGC with Annex Cloud’s loyalty solutions, you’re enabling brands to amplify the voices of its most loyal customers to accelerate growth. And in a time when third-party cookies are phasing out, the solution collects first-party data to build unique customer profiles for you.
Choose the right Bazaarvoice integration for your business
Every one of these integrations has the same goal in mind: to help you get even more out of 2024 and deliver the best customer experiences possible for your brand. But each integration can suit different business needs. Whatever your KPIs for 2024 are, Bazaarvoice has an integration that’s got you covered.
Make this the year that you can get more from the tools you are already using. Get in touch to learn more and discover the right integration(s) for you.
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