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Author: Sara Spivey
Drive revenue, Apparel & Accessories
How Patagonia uses cause marketing to boost sales and brand reputation
Consumer data
The new rules of engagement or how consumers really feel about brand marketing
Best practices
Why reviews do still matter — now, even more
Bazaarvoice culture
A view from the top: Examining technology’s gender equality issue
Industry trends
It’s Not Easy Beating Green: 7 things I learned in my first month as CMO at Bazaarvoice
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