Give Walmart shoppers the confidence they need to choose your products.

Walmart and Bazaarvoice have partnered to help brands build impactful user-generated content (UGC) programs on Walmart.com. As the world’s leading UGC provider, Bazaarvoice works with the largest network of retailers, brands, and shoppers. Bazaarvoice leads the industry with best-in-class solutions and customer service, as well as unparalleled content authenticity standards.

How it Works:

Increase review coverage with Influenster

Send samples to our global Influenster community made up of 8M+ members in exchange for honest and authentic reviews. This program can be used on new products, seasonal or promotional items, evergreen products in need of fresh content, products that have low ratings, and so much more!

Launch with content on day 1

Launch with persuasive reviews on your products from day 1. Collect reviews and feedback from the Influenster community before you launch at Walmart.

Refresh content on core SKUs

Review recency matters. 81% of consumers consider review recency equal to or more important than the quality of reviews on a product. In fact, 58% of consumers would rather purchase a product with fewer, but more recent reviews. Revitalize the content on your brands core or legacy products through sampling

Existing Hero Products

Get adequate content to enter or remain in the consideration set
Contact your Walmart PDS Manager for approval before purchasing units for existing products.

Curate visual UGC and display on Target.com

Curalate Connect enables your brand to source and distribute relevant lifestyle images of your products to retail websites such as Target.com. Curate images from your brand, your customers, and influencers. Then, tag your products, share with Target.com, and sell more with a visual shopping experience.