Make the most of UGC for search

Bazaarvoice combines technology and services to maximize social search

Today, consumers find your site in many ways – organic search, paid search, shopping engines, and social networks, just to name a few. An integrated approach to driving search through user-generated content ensures you capture your site’s full search potential

Unlike any other provider, Bazaarvoice takes an integrated approach to maximizing search through user-generated content. Search is not a one-size-fits-all proposition, and it’s not a one-time endeavor. Bazaarvoice combines technology and services to drive incremental traffic that helps drive measureable business impact.

SearchVoice platform: technology that drives traffic.

The Bazaarvoice SearchVoice platform ensures you’re capturing purchase-ready searchers at every stage of the purchase process. A user-friendly microsite combines all user-generated content and drives searchers directly to product and category pages. Inline reviews and Q&A on product pages create fresh content with every new contribution submitted. These combined technologies maximize search results for Google, almost a 1 + 1 = 3 proposition. Google loves fresh content on established sites, and Bazaarvoice technologies turbo-charge your search potential.

Social Amplification

Put your brand where people congregate and amplify your brand beyond your site, where Google can find it on high-traffic sites that link back to your product pages. For example, ShoutIt! lets consumers post their content on their social networks, like Facebook. Our syndication network allows you to post reviews on shopping portals. And integrated profiles amplify search within your own site, letting searchers find products and services preferred by others like them.

Dynamic Merchandising

To attract the most users, speak their language. Today’s consumer wants to cut through the noise, and dynamic merchandising helps searchers find top-rated products and clusters of products from high-volume contributors. Other strategies help you uncover the most impactful keywords to fuel successful search campaigns.

For example, Office Depot mined its keywords and implemented an SEM strategy leveraging top review phrases, driving a 196% increase in paid search revenue, plus a 24% conversion increase.

Aggressive release cycles continuously spur new ideas.

At Bazaarvoice, we don’t rest. New releases come out every seven weeks, and we rapidly innovate new prototypes. We work with third-party search experts and consultants to test our thinking and ensure we’re maximizing search value from all our solutions.

Services set us apart from day one.

Our implementation team sets each client up for success at the beginning, and we track your search traffic before and after you launch. Bazaarvoice Community Managers review search metrics in quarterly reviews with each client using our Search Playbook, which outlines best practices captured across hundreds of clients over years of results. We help you quickly assess your status and guide you to the next levels of search, suggesting new technologies and services as they become available. Your Bazaarvoice team helps you maximize search results from start to finish.