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Harnessing the power of online marketplaces
Unlock retail marketplace success with Pattern and Bazaarvoice
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How smart marketers use UGC to influence omnichannel shoppers
Every day, people write ratings and reviews, post pictures, and give their unfiltered opinions about products and brands. And every day, consumers engage with product reviews and other types of user-generated content (UGC) to decide what to buy.
But people aren’t just engaging with UGC while shopping online. The continued rise of omnichannel shopping means people are increasingly researching products online and buying them offline.
With data from more than 4.59 million buying signals across nine countries and 30-plus global retailers, we’ve broken down how online reviews and other kinds of UGC impact what’s happening in the aisles across key product categories. In our guide, we:
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Unlock retail marketplace success with Pattern and Bazaarvoice
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Learn the benefits of product sampling and tips for staying relevant on Target.com this holiday season
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Comprehensive blueprint to prepare your creator marketing strategy for 2025 and beyond
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