80% of shoppers read reviews

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We’ll help you get measureable results from authentic customer content

Ratings & Reviews helps brands collect and display customer reviews on their site, within the purchase path. These reviews have proven to increase sales, reduce return rates, drive search results, and build customer loyalty and trust.

With its focus on return on investment and measurable metrics, Bazaarvoice helps clients gain the most value from reviews. Bazaarvoice clients each have their own Community Manager to help drive community participation and help uncover true ROI, every step of the way.

The voice of the customer drives real organizational change. Brands like Timex, Fujitsu, Land of Nod, Oriental Trading Company, and Canon have used customer reviews to improve products, make product development decisions, update product information, and more.

Customer reviews increase sales, decrease returns. Product copy doesn’t tell the whole story. Authentic customer reviews give shoppers information from “people like me,” giving them the user’s perspective - not the marketer’s perspective - so they can make a more confident buying decision. These reviews also set realistic expectations, leading to fewer product returns.

Reviews give manufacturers direct input from customers. Retailers tend to hear most from clients, but online customer reviews give manufacturers a direct line to real product users. Manufacturers can take this real-time feedback and make immediate product enhancements, develop new features, and update sales messaging - driving all of this back through to retailers. BrandVoice even allows manufacturers to share their collected reviews with Bazaarvoice retailer sites, dramatically increasing review volume - and sales - on those sites.

Only Bazaarvoice integrates reviews with other social commerce programs. Ratings & Reviews capabilities tie in seamlessly with Ask & Answer™ and Bazaarvoice Stories™ solutions through integrated profiles that tie all of a contributor’s content together, giving them a distinct voice on your site. BrandVoice helps retailers benefit from manufacturer-gathered reviews, and Social Alerts help keep contributors engaged with your brand.

Bazaarvoice Ratings & Reviews are used by the world’s largest companies. No company comes close to serving the amount of reviews we do each day, from some of the world’s largest retailers, manufacturers, and financial services firms. As the market leader, we focus our efforts on continuing to help our clients extend and amplify their online communities throughout all aspects of their businesses.

Flexible, easy to deploy, and fully customizable. Ratings & Reviews is styled by Bazaarvoice to enhance your product or category pages; your experienced implementation team has launched Ratings & Reviews on hundreds of sites. Your Community Manager will work with you to drive customer participation, leading to high review volumes and increased sales metrics. Your powerful Workbench helps you share review information easily, and we’ll help you work with your Web analytics provider to uncover dramatic results. And once Ratings & Reviews is live on your site, Bazaarvoice content moderation ensures you’ll only see relevant, customer-friendly content. Working with Radius partners makes it easy to integrate review content into other marketing technologies and programs.

Ratings & Reviews feature overview

We never stop. We introduce new features on this and all our solutions every seven weeks. These are just a few features that help drive sales and extend your community.

ShoutIt! – Enable users to share a review, profile or product on Facebook, Digg, or del.icio.us (screenshot)
ReStyle – Customize your Ratings & Reviews or Ask & Answer look and feel on the fly (screenshot)
Ratings – use the standard stars or your own custom graphic to fit your brand (screenshot)
Rating Dimensions – enable rating on secondary attributes, such as durability or battery life, for example, to further enhance the user experience (screenshot)
Sliders – customers can rate products on subjective attributes that you define such as “modern to classic” or parameters that fall outside the 5-star, good-to-bad scale (screenshot)
User Attributes – allow customers to indicate if they are professionals, new users, or hobbyists (screenshot)
Tags – let customers summarize their opinions with easy to use, easy to search tags (screenshot)
Pros and Cons – allow customers to quickly submit or find important pros and cons (screenshot)
QuickTake – enables customers to quickly filter reviews by the attributes most important to them (screenshot)
Photo Upload – add another dimension with photo submissions (screenshot)
Videos – enable customers to tell the full story with video uploads (screenshot)
NetPromoter Question – ask your customer the “ultimate” question: “Would you recommend us to a friend?” (screenshot)