User-generated content (UGC) is your most important asset. Why? Because customers who interact with UGC are 2x as likely to convert. Collect authentic ratings, reviews, and product photos with our Ratings & Reviews tools. Your product pages and your bottom line will thank you.
Reviews matter. It’s a fact. We give you the tools and technology to manage ratings and reviews at scale. Easily collect authentic UGC by providing a seamless content collection experience for your customers. Then turn around and display this valuable content in a way that inspires fast and confident purchases. We’ll ensure the most compelling UGC is front and center with a photo-first, lightning-fast, and mobile-responsive display technology that’s built for SEO. Your products are discovered and championed. Conversion accelerates. Product flies off the shelf. And you crush your numbers.
Ratings and reviews have become increasingly crucial to Nourison’s business. We see a direct correlation between our review coverage and revenue at retail, both in-store and online.
Shoppers trust reviews to validate their purchases, but they don't have time to read thousands of reviews. Review Highlights helps shoppers find what they need quickly – separating review features into pros and cons with natural language processing and state-of-the-art, industry-specific sentiment analysis. Results from this feature show a 3.6% increase in conversion rate and an 11.9% increase in engagement rate. Help shoppers make fast and confident purchasing decisions with Review Highlights.
Amplify your reviews across more products, on more retail sites, where more than a billion people shop each month. The Bazaarvoice Network sees 20x more shopper traffic than other networks. You can syndicate your UGC across our network of 1,750+ world-leading retailers. Reach more customers everywhere they shop and give them the inspiration to choose you over the competition. From rising the ranks in category search to strengthening your retail partnerships, the Bazaarvoice Network is the foundation you need to win at retail. More retailers. More reviews. More value.
Activate your vendor community to collect moderated, authentic content and syndicate it to your site. Giving your customers the information they need to make confident purchase decisions. Access powerful user-generated content from 12,000+ brands. We’ll match this high-quality content with the products on your site with the help of artificial intelligence, to boost your review volumes and ultimately, your sales. With a proven track record, best-in-class technology, and global network, it’s no wonder retailers choose Bazaarvoice 6-1 over our nearest competitor. More experience. More trust. More brands.
Email review collection is the biggest driver of UGC program success. These evergreen, automated emails invite customers to review products they’ve purchased and account for up to 70% of review volume. No one does email review collection like Bazaarvoice. When our customers turn on our In-Mail and Multi-Product Submission features, review volume increases up to 8x. Eliminate barriers to review submission, drive review volume and product coverage, and improve user experience.
What was once a trend – consumers interacting with businesses through text message – is now commonplace. Text message review collection helps you collect almost 2X more ratings and reviews by sending requests where your customers are constantly checking. Everyone wins with higher quantities of ratings and reviews flowing in. Shoppers get more of the review volume and recency they crave for finalizing their purchasing decisions and you get more UGC to inform strategic business decisions and boost sales to new all-time highs.
Show your customers some love by responding to their reviews and questions. Bazaarvoice Connections gives you the chance to join the conversation both on your own site and at retailers. Giving you the opportunity to turn even bad reviews into positive experiences that instill shopper confidence. And it’s as easy as logging into our portal, where you can track and manage your questions and reviews across the entire Bazaarvoice Network. You choose how and when to get notified, so you can respond to potential buyers in the moments that matter.
Shopping habits are changing fast, with Gen Z and Boomers leading in different directions. This year’s research uncovers how social commerce, omnichannel experiences, and user-generated content are transforming consumer journeys —f rom Gen Z’s demand for visual discovery and personalization to Boomers’ trusted routines.
Access the full report and stay ahead in understanding these evolving trends.
How can your brand build authenticity? We surveyed over 10,000 shoppers around the world to find out.
Get the e-book to learn:
Create transparent shopping experiences, and build trust with shoppers everywhere you collect, display, and distribute ratings and reviews.
Launch your UGC program
Get started with authentic Ratings & Reviews to increase your discoverability and conversion. Analyze the performance of your program with Insights + Reports.
Launch your UGC program
Get started with authentic Ratings & Reviews to increase your discoverability and conversion. Analyze the performance of your program with Insights + Reports.
Grow your UGC program
Scale your program with Questions & Answers, increase content collection with Text Message Review Collection and improve your program results with guidance from dedicated Client Success support.
Grow your UGC program
Scale your program with Questions & Answers, increase content collection with Text Message Review Collection and improve your program results with guidance from dedicated Client Success support.
Maximize your UGC program results
Optimize your results through expanded platform flexibility and premium Client Success offerings to personalize the shopping experience for your customers.
Maximize your UGC program results
Optimize your results through expanded platform flexibility and premium Client Success offerings to personalize the shopping experience for your customers.
Bazaarvoice Ratings & Reviews is designed to help brands and retailers collect, display, distribute, and receive product ratings and reviews. It enables brands and retailers to gather valuable feedback directly from their customers and showcase these insights everywhere that matters online. Brands can distribute content to retailers, and retailers can receive content from the brands.
Bazaarvoice Ratings & Reviews has four functions: Collect, Display, Distribute, and Receive.
For brands:
For retailers:
These features work together to help businesses use customer insights to build trust and increase sales.
The platform offers various packages tailored to different business needs:
Essentials Package: Focuses on the basics of collecting, displaying, and receiving reviews with out-of-the-box templates, automated reporting, and standard support. It’s designed for businesses looking to start leveraging UGC without requiring extensive customization.
Advanced Package: Builds on the Essentials by adding more sophisticated features like the ability to collect reviews via text message, SEO benefits, deeper insights reporting, and more personalized support, including a designated client success manager.
Enterprise Package: Offers the most comprehensive set of features, including full API access for custom collection and display options, advanced content strategy consulting, and biannual performance reviews. It’s suited for businesses seeking a high degree of customization and strategic guidance.
Each of these packages is available in various configurations to suit different aspects of UGC strategy, including Collect-only, Display-only, Distribute-only (except for the Enterprise level), and combinations thereof, ensuring any business can find a solution that matches their specific needs.
For more information, see the Package Descriptions page.
The Bazaarvoice Network is a global network of over 12,000+ brands and retailers. Our network connects shoppers with user-generated content like reviews, questions, photos, and videos. As the world’s largest shopping network, it reaches over 1.3 billion users monthly.
Yes, Bazaarvoice integrates with Google to allow reviews to appear as rich snippets in search results, provided they meet Google’s guidelines.
The European market leader for cordless phones, boosts conversion rates by 70%, decreases return rates by 20%, and refines the customer experience by leveraging Bazaarvoice’s product suite.
within 15 months of partnering with Bazaarvoice
We now see a massive increase in the overall conversion rate, and this is no surprise. When we have products with a very low number of reviews, they’re not the best sellers. On the other hand, the more reviews they get, the more we sell. We are convinced that Bazaarvoice has played a big role in this increase.
The outdoor communications company increased revenue by boosting the number of reviews and leveraging UGC.
with user-generated content
We have Social Commerce enabled on all of our product pages that show our products being used by real people. And I think it really, really does help people with making a decision and seeing themselves using that product.
Discover how the sporting and leisure equipment, apparel, and footwear company upgraded its user-generated content (UGC) strategy and started seeing big results.
on products with reviews than those without
In an omni-channel environment, the voice of the customer plays a significant role in shaping brand perception and influencing customers' willingness to shop, as customer feedback and reviews can have a powerful impact on their buying decisions.
The UK’s number one wine brand drove a significant volume of reviews and an increase in ratings by adopting an alternative review collection strategy.
at key retailers
We've captured a lot of reviews that we can use in our marketing collateral, and we're really pleased to report that it has led to an increase in advertising effectiveness in the form of better cost-per-click and more engagement.
The premium cycling gear company uses consumer reviews and images to create authentic connections with customers.
combining Bazaarvoice Ratings and Reviews and Galleries
I think Bazaarvoice is a great solution. It's proven its worth in supporting discovery, engagement, conversion, and increasing revenue for Le Col.
The beauty giant enlisted Bazaarvoice to implement Ratings and Reviews to provide social proof and build trust with shoppers browsing online and in-store.
on pages with reviews and highlights vs. pages with no reviews and highlights
If you're collecting reviews, you'd like to show them off. On pages where we have lots of reviews, review highlights make it easier for customers to see that this is a trusted product
