500 Million Product Reviews Served by Bazaarvoice in July 2007

Review volume has doubled in the past 4 months

Austin, TX– August 16, 2007 –Bazaarvoice, the market and technology leader in hosted social commerce applications that drive sales, today announced that the company served 500 million consumer-generated product reviews to online shoppers last month alone. This is double the number of reviews served by Bazaarvoice in April 2007. Bazaarvoice currently provides product ratings and reviews on more than 100 client sites, including Dell.com, QVC.com, PETCO.com, Macy’s.com, Overstock.com, and Sears.com.

"The 500 million milestone represents a huge amount of authentic consumer-generated content being consumed by shoppers around the world each month,” said Bazaarvoice founder and CEO Brett Hurt.  “We’re very pleased at the rapid growth of review impressions over the past 4 months as our client base grows and consumers increasingly turn to review content to make informed purchasing decisions.”

Bazaarvoice ascribes the dramatic increase in the reach of reviews to growing consumer interest in reviews, and in the increased availability of reviews through their clients’ ecommerce and manufacturing sites. Recent research demonstrates that shoppers around the world are increasingly embracing user-generated review content as a critical part of the research and purchase process:

• 91% of US adults seek advice about products or services; “recommendations from friends” is the “most worthwhile” source of promotions over 22 other ad vehicles. (eMarketer, July 2007)
• 84% of US online shoppers trust reviews from another customer over those from a critic. (MarketingSherpa, July 2007)
• 76% of US shoppers consider it important to read customer reviews before making a purchase. (Vizu / Bazaarvoice, July 2007)

To meet this demand, online retailers are tapping into social commerce features as a way of increasing sales and improving customer satisfaction. Since launching in February 2006, Bazaarvoice has signed more than 100 leading online businesses to its ratings and reviews solutions.  Overall, ratings and reviews are available on a much wider range of sites than ever before, a trend that promises to continue to grow.

“A year and a half ago, it was relatively uncommon to find ratings and reviews on an eCommerce site,” said Bazaarvoice CMO Sam Decker. “Today, we host reviews for over 100 clients in 12 different industries. We continue to build new technologies and services that our clients use to accelerate a customer-centric marketing strategy.”

About Bazaarvoice
Bazaarvoice offers outsourced technology, services, analytics, and expertise to help companies enhance the online shopping experience with social commerce applications that drive sales. Bazaarvoice Ratings & Reviews and Ask & Answer deliver immediate success by minimizing implementation risk and maximizing the strategic impact of user-generated review content through complete customization, deep integration, community management, advanced analytics, search engine optimization, and syndication across the Web and to offline channels.

Bazaarvoice was named a Red Herring Top 100 company in 2006 and received the 2006 ClickZ Marketing Innovation of the Year award. Bazaarvoice currently serves over 90 eCommerce leaders including Bass Pro Shops, Dell, Macy’s, Overstock.com, PETCO, QVC, Sears, and ZipRealty. The company has headquarters in Austin, TX and offices in London, UK. For more information, please visit the company’s Web site at www.bazaarvoice.com or email .

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