Online retail expert Shareen Campbell joins Bazaarvoice

London, England – March 19, 2007 –Bazaarvoice, the e-commerce ratings and reviews technology provider, has appointed Shareen Campbell as European Sales Director. She will head UK-based sales as the company, whose clients include Dell, Hewlett Packard and Figleaves.com, expands outside the US market.

Campbell has been working with online retailers since 2000, and previously held the post of Senior Sales Manager for Europe at online visual merchandising solutions specialist RichFX. She also worked as Head of Sales and Marketing at e-commerce design, marketing and software agency Digivate, and Head of E-Marketing at data marketing firm Abacus.

“Shareen brings seven years of specialist knowledge to Bazaarvoice and will be educating retailers on how to make the most of word-of-mouth online,” said Brett Hurt, CEO and Founder of Bazaarvoice.

At Bazaarvoice, Campbell will focus on developing European retailers’ knowledge of leveraging customer-created content online. 

“Adoption of word of mouth marketing among brands is growing,” said Campbell.  “This is an opportunity to help UK and European businesses tap into their most influential online customers to help others make the right purchase decisions.”

About Bazaarvoice
Bazaarvoice (www.bazaarvoice.co.uk) is an online ratings and reviews technology provider. Launched by web analytics pioneer and Coremetrics founder Brett Hurt in the US in 2005, Bazaarvoice’s stable of over 70 clients include Macy’s, Hewlett Packard, Dell and figleaves.com. It offers outsourced technology, community management services, analytics and syndication to encourage and harness word of mouth marketing for online retailers; enhancing a company’s brand and customer experience. With offices in the US and UK, the company’s flagship hosted and fully managed customer ratings and review service allows businesses to enable, encourage, and analyse customer ratings and reviews on their websites. Bazaarvoice’s service empowers consumers to share honest opinions and influence each other to make more informed and rewarding purchase decisions. Bazaarvoice was named Marketing Innovation of the Year in the 2006 US ClickZ Marketing Excellence Awards and received a “Red Herring 100 North America” award from Red Herring magazine.

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