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How Coremetrics and Bazaarvoice Integrate

Coremetrics and Bazaarvoice have formed a technical partner integration that gives our mutual clients the ability to analyze and make better decisions on user reviews, merchandising and promotional decisions. The integration enables you to answer questions like:

Product Reviews

  • Have our key sales KPIs improved since the launch of reviews?
  • Do my highly rated products drive more sales?
  • Should we continue to promote or expose products with relatively low ratings?
  • Do products with multiple reviews drive a higher conversion rate?
  • Does a user’s likelihood to recommend the product influence conversion?

Product Reviews

  • Do those that read a review come back at a later time to execute a purchase?
  • Are visitors syndicating/sharing reviews on other sites?

Review Centric Emails

  • Do our review laden email programs drive more conversions?
  • Do top rated product emails initiate a buy cycle?

Review Submitters

  • How do our influencers (those who write reviews) behave on our site?
  • How does their behavior differ from those who simply read reviews?
  • Can we broaden their interest so they contribute even more?

Getting started with Coremetrics integration is easy using the Coremetrics-Bazaarvoice Best Practices Guide, which gives you a rich portfolio of sample reports, such as the one below.


Who is Coremetrics?

Coremetrics is the leading provider of online marketing and business optimization solutions. Its products help businesses increase revenues and find and retain their most profitable customers by maximizing every online interaction. More than 1,500 online brands globally, transacting more than $20 billion this year, use Coremetrics' Software as a Service (SaaS) to optimize their online marketing. The company's solutions encompass Coremetrics web analytics and integrated precision marketing applications, including search engine bid management, email targeting and cross sell recommendations to acquire customers more cost effectively, increase conversion rates, and increase lifetime customer value. http://www.coremetrics.com

  • Coremetrics on Radius

  • "User-generated feedback, reviews, and content have become a critical component of the online customer experience. We are excited by the possibilities Radius will offer to online businesses to optimize their multi-channel marketing strategies by combining the power of Coremetrics Connect™ with the growing portfolio of Bazaarvoice social commerce solutions."
    — John Squire
    Chief Strategy Officer, Coremetrics
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