We help build your business through the right partnerships.
How Experian CheetahMail and Bazaarvoice Integrate
TruVoice
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Post-purchase email with invitation to review. These are event-based or triggered messages keyed off of recent purchase activity and sent within the optimal time period for the particular product. These emails include a strong call to action to invite the customer to rate and review, including a customized URL that links directly to the review page.
- Post-review follow-up email. To assure customers that their review has been posted or inform them if it hasn’t and why, a triggered email should be sent within a few days of the event. As with post-purchase review invitation emails, these messages can be built in full HTML with dynamic content to include customized cross-sells, offers, etc.
- Customer voice in email content. Increasing numbers of clients are utilizing actual customer quotes and ratings in their marketing content, including their email promotions. With CheetahMail’s tools, clients can set up simple A/B tests to monitor how this copy-writing approach fares against standard messaging.
Who is Experian CheetahMail?
Experian CheetahMail is the trusted service provider of online marketing solutions for top enterprises worldwide. Offering industry-leading email marketing and customer intelligence solutions, as well as providing a broad range of client services, Experian CheetahMail enables clients to build data-driven, relevant relationships with their customers. Servicing the world’s most recognizable brands, Experian CheetahMail’s globally diverse client base includes Barclays, Borders Books, Discovery Communications, H&R Block, KLM, Sears Holdings Corporation and Wyndham Hotels. Experian CheetahMail, a business unit of Experian® Group Ltd. (LSE:EXPN), was founded in 1998 and is headquartered in New York City with offices in Los Angeles, San Francisco, London, Dublin, Amsterdam, Paris, and Barcelona.
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Experian CheetahMail on Radius
"We are proud to be a charter member of Radius to combine the established power of email marketing with the emerging strength of social commerce as pioneered by Bazaarvoice. The authenticity of the customer voice is very compelling so helping our clients leverage this type of engagement and customer dialog is very exciting for us and our industry."
— Matt Seeley,
President, Experian CheetahMail
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