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How ATG and Bazaarvoice Integrate

User Generated Content: Personalized

As more and more users contribute to the online conversation, the challenge for your brand is to help consumers find the most relevant information quickly. With ATG’s personalization capabilities and Bazaarvoice’s best-of-breed solution for using consumer-generated content, you can make this possible. By connecting consumers with products and consumer-generated content that are distinctly relevant for each of them, you will drive conversions and boost brand loyalty.

Guide consumers through product selection, by offering navigation, sorting or filtering capabilities based upon:

• Reviews’ data such as “top-rated”, “number of reviews” etc.
• Reviewer data including persona or market segment, for example “See what Fashionistas/ Weekend Warriors/ Super Techs/ Experts like you think”

Make the Website experience and/or e-mail campaigns more relevant by:

• Targeting reviews by “Fashionistas” to “Fashionistas”
• Targeting campaigns to consumers based upon the reviews they have submitted: users who reviewed “Brand X” receive a promotion on “Brand X”
• Configure search results to promote products most relevant to a particular segment (i.e. returning a top-rated cashmere sweater in results when a Fashionista searches on “sweater”

Who is ATG?

A trusted, global specialist in e-commerce, ATG is focused on helping the world's premier brands maximize the success of their online businesses. The ATG Commerce suite is a top-rated platform for powering highly personalized, compelling e-commerce sites. ATG offers e-commerce optimization services, easily added to any Web site to increase conversions and order size. ATG customers include leading brands like AT&T, Best Buy, Coca Cola, CVS, Dell, Diane von Furstenberg, HP, Jenny Craig, Mercedes Benz, Neiman Marcus, NutriSystem, OfficeMax, Procter & Gamble, Sears, Sony, Target, T-Mobile, Tommy Hilfiger, Urban Outfitters, Verizon, Vodafone and Walgreens. For more information, please visit http://www.atg.com