Compare with competitors
Stay in tune with trends and how you stack up against your competition. Use our dashboard to identify ways to compete with other brands in your competitive set.
Actionable consumer insights
Maximize your brand strategy
Beat back the competition by nailing your customers’ needs. Our Insights & Reports tools give you specific, actionable recommendations to strengthen your marketing efforts. Whether you’re looking to drive traffic or optimize promotions, we’ve got you covered. Deliver profitable growth. Drive sales. Ensure product launch success. And upsurge everything from consumer awareness and engagement, to loyalty and conversions. And to top it all off, download concise reports to share what you’ve learned with your team.
Data-driven decision making
Premium Network Insights
Up your game with actionable insights. Gone are the days of manual data scraping, hiring third parties, or relying on individual retailers to provide meaningful data. Bazaarvoice’s Premium Network Insights provide brands unmatched sentiment analysis, user-generated content (UGC) performance tracking, and competitor insights all rolled into a single dashboard. Brands can easily prepare for important meetings, improve products and messaging, prioritize resources, and feel confident adopting strategies that will make the biggest impact on their bottom line.
Premium Network Insights highlights
Understand how your ratings and reviews program performs at a granular level across retailers, against your competitors, and with your customers. Then, take your business to the next level.
Analyze sentiment
When customers are happy, you win. Understand likes and dislikes about your brand across retail channels. Adjust messaging, improve products, and tap into UGC-based intelligence.
UGC insights to guide your strategy, boost performance
Understand what customers are saying about your products through advanced machine learning and natural language processing. Capitalize on those keywords. Optimize campaigns for higher page ranking, improved click through rate, discovery, and purchase consideration.
Insights
Insights provides recommendations to enhance your business, end to end. Improve post-interaction emails, ramp up review collection, refresh your product page copy, build better products, hone marketing tactics, and more.
Insights highlights
Category benchmarks
See how you measure up. With Insights, track your performance over time. Compare against industry benchmarks and competitors across key metrics like average rating, average reviews per product, and reviews with more than 4 stars.
Trending data
Easily identify trends within customer feedback using Insights. Is a large group of purchasers using your product in a unique way? Or do multiple shoppers find a part of your messaging confusing? Use Insights to take intentional action that creates better products and marketing.
Basic performance metrics
With Insights, understand how your UGC program is doing and where you can improve performance. On your dashboard, immediately discover key metrics like how many reviews you’ve collected, what percent of your product display pages have at least one review, how many questions that need answers, and much more.
On-demand focus groups
Consumer insights and research
Leverage Influenster’s goldmine of data to uncover consumer and industry insights. Survey our 7M+ member Influenster community. Build a complete picture of your target customer. Discover growth drivers across categories, subcategories, and shopping channels.
Consumer insights highlights
Insights into your exact audience
Develop a deep understanding of your audience. Run bespoke research or tap into member insights to inform your marketing strategy. We have insight into up to 1,000 data points per member, including where they shop, what they buy, age, location, profession, and more.
Funnel metrics
When you send off a VoxBox to our Influenster members, you get back in-depth campaign reporting and custom research. Learn key metrics like brand awareness, product satisfaction, purchase intent, net promoter score, competitive comparison, shopping behavior, consumer preferences, and recent industry trends.
Fully customizable
Go beyond the 1,000 data points. We can create customizable surveys for your brand to help you collect the insights you need to drive a successful marketing campaign.
Social Analytics
Develop a smarter social strategy. Our Social Analytics tool is a swiss army knife. We supply several key metrics that span the conversion funnel. Measure success across Instagram, TikTok, Facebook, Pinterest, and Twitter. All in one dashboard.
Social Analytics highlights
Modern brands rely on social to capture their customer's attention at every step of the journey. Our visual-first solutions help brands better understand what content to share, where it's engaging customers the most, and why it's working. Beats guessing, don’t you think?
Machine learning levels up your analytics
Post with confidence. Leverage artificial intelligence and computer vision tools to know which content is engaging your customers, when to post it, and why it's working.
Insight into Instagram story performance
Discover your loyal fans. Story analytics show you who is plugged into your brand and what gets them excited — so you can give them more of the content they crave.
Revenue reporting
They say a picture’s worth a 1,000 words. We’ll tell you how many $$$ they’re worth too. Discover your best sellers on social and amplify them even more.
Download our e-book
Finding and using customer insights
When you build relationships with customers, you find out what they care about. Our e-book, ‘The smart marketer’s guide to finding and using customer insights’, provides strategies for forging direct relationships with customers, leveraging reviews and other online content to mine customer sentiment, and identifying new business opportunities.
KidKraft
UGC allows KidKraft to get insight into the customer journey and continuously improve their product line.
100%
KidKraft has 100% review coverage on retail sites as a result of syndication
Reviews and what real consumers are saying, that is your brand and can make or break you in a lot of ways.
Nestlé Canada
UGC plays a critical role in Nestlé Canada’s relentless effort to serve customers and deliver continued growth.
700
Nestlé received more than 700 questions from consumers within three months of enabling Questions & Answers
Consumers do the talking for us. They speak, and we listen and take action.
Get started
Get in touch to find out which solutions will make the most impact for your business. Our helpful sales team can answer your questions and talk about everything from set up to ROI.
Book a call