About Bazaarvoice

Bazaarvoice brings the power of social commerce to the world's best brands. Social commerce happens when you connect customers to one another in ways that drive measurable results to your business. Our mission is to help your customers build your business.

Through outsourced technology, community management services, analytics, and syndication, Bazaarvoice is the best-of-breed solution for using consumer-generated content to drive customer loyalty and multi-channel sales.

Technology, Programs and Services

Ratings & Reviews™, Ask & Answer™, and Stories™ enable customers to rate and review products, ask and answer questions, and share personal experiences to build an online community, establish brand loyalty, and increase buyer confidence. SyndicateVoice™ publishes product reviews to the largest and most diverse customer review syndication network in the world, driving qualified site traffic. BrandVoice™ allows manufacturers to capture reviews, questions and answers and syndicate all of that information to its retailer network. The SearchVoice Microsite dramatically increases natural search volume and helps shoppers find all reviewed products in one place. What’s more, when you choose Bazaarvoice solutions, you are never alone. Our client-focused services lead the industry.

All our solutions are driven solely by customer need, completely outsourced, and always measurable. Our products work for you day and night, and we continuously improve our products through an evergreen methodology and develop programs that support the world’s top brands. Because your online business never rests, we’ve built a rock solid hosting infrastructure to make sure our technology is reliable and effective.

At our offices in Austin, London, Paris, and Singapore, you’ll find smart people who are passionate about amplifying the customer voice. We thrive on helping our clients harness the power of that voice to transform their businesses. Bazaarvoice is privately held with venture capital funding from Austin Ventures, Battery Ventures and First Round Capital.

The Story Behind Our Name

The word “bazaar” symbolizes the beginning of commerce – the initial marketplaces. Bazaars were lively centers of town, buzzing with neighbors, friends and merchants all sharing opinions and building a vibrant community.

Bazaarvoice literally translated is the “voice” of the “marketplace.” We believe customers still want to share experiences and opinions, and learn from people like them when they make buying decisions. If companies listen carefully, they’ll change the way they do business – focusing on what’s most important to their customers.

If you misspelled our name as Bizarrevoice, you can still find us (we own bizarrevoice.com), and there is meaning here, too. The voice of the customer may initially sound “bizarre” to companies that haven’t previously had a way for customers to talk to them and each other. We help clients make sense of the “bizarre” voice of the customer and be more customer-centric, earning more loyal and satisfied customers.

It’s ironic that, while word of mouth drives the offline shopping experience, it’s been devoid on branded websites. Today, advertising and marketing is so ubiquitous that it becomes more invisible. In the end, customers want to have conversations, hear about what people like them have experienced. To learn more about this, read The Cluetrain Manifesto, a bestseller back in 1999 (read Chapter 4 here).

We are providing solutions to enable customers to speak to each other and to their merchants. The name is bizarre enough to be easily remembered. It’s bizarre enough to symbolize a new, “democratized” shopping environment – the shopping environment that the Internet has made possible and will be our future. And it’s a bizarrely great idea to enable the voice of the marketplace and help customers build your business.

Bazaarvoice introduces the voice of your customer to your online business. We believe that voice will tell you everything you need to know about being successful.

And we make it easy for you to listen.